JR Rena

Beverage Director


A NoVa native, Aniceto “JR” Rena brings more than 15 yearsof hospitality experience to his role as beverage manager at Dirty Habit.

Rena got his start in the industry as a host, but he quickly fellin love with the system. He worked his way up from host toserver and eventually made his way behind the bar. After finishing college, Rena continued to pursue his passion for the hospitality industry, securing positions at various notable F&B outlets, like Jose Andres’ Jaleo, a recipient of Michelin Guide’s Bib Gourmand Award. Later he joined the Mexican Hospitality team and moved to New York to start working in Cosme Kitchen and Bar. It was here where he began to refine his knowledge of Mexican flavors and culinary traditions. During his time with Mexican Hospitality, he also spent time in Mexico City at the famous Pujol, which consistently ranks in The World’s 50 Best Restaurants, as wellas the agave-centric restaurant and bar Ticuchi, working alongside mentor and role model Yana Volfson. Rena wasalso on the opening team of Eat Good Food Group’s Kaliwain DC in 2017, which earned a Bib Gourmand Award that same year. Most recently, Rena was beverage director at Foreign National concept development group in DC, where he developed menus and led the management teams across all their restaurants.

Now at Dirty Habit, Rena applies his love and knowledge of high-quality ingredients and international flavors to create unique, well-balanced drink offerings that align with the unapologetic, unpredictable, and unpretentious nature of the restaurant. As a minimalist, his approach to Dirty Habit’s bar program is to step outside of the box and create a fun, relatable and modern cocktail list. Having some background in the kitchen, he prioritizes seasonality and prepares everything from scratch. When he’s not behind the bar, you can find Rena hiking in nature, taking a trip to a remote destination or sipping on some mezcal.


Contact Us
If a food and beverage opportunity vexes your company or you are about to embark
on an incredible new opportunity, 34th Floor Hospitality is your partner for success.


34th Floor Hospitality
4425 Wagon Trail Ave.
Las Vegas, Nevada 89118
+1 (646) 912-1414
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